Confronting Impossible Futures: Planning for the Uncertain Evolution of AI
As I delved into Ethan Mollick’s insightful article, I was struck by a recurring theme: the glaring omission in strategic planning concerning AI’s ongoing and future advancements. Despite planning horizons that often stretch decades ahead, many organizations fail to seriously account for the continuous improvement of AI in their strategies. This is perplexing, given the…
Read MoreHow Leading Companies Are Harnessing AI: A Modern Perspective
Artificial Intelligence (AI) is no longer a futuristic concept; it’s a pivotal element for businesses globally, driving efficiency and innovation. Recently, generative AI and advanced models like ChatGPT and Midjourney are pushing AI to the forefront of business technology, making it mainstream. Let’s delve into how businesses across various sectors are leveraging AI to stay…
Read MoreEx-OpenAI genius launches new “Super Intelligence” company
The Rise, Fall, and Return of Ilya Sutskever: The Genesis of Safe Super Intelligence (SSI) From our friends at: The Code Report https://www.youtube.com/@Fireship Last year, Ilya Sutskever, hailed as a genius behind OpenAI, experienced a dramatic fall from grace. Sutskever, a co-founder of OpenAI and a prominent figure in AI research alongside Jeffrey Hinton, was…
Read MoreCustomer Centered Flywheel Marketing Approach
The time has come time to reconsider the customer journey cycle when growing a business. Retailers and e-commerce need to stop looking at the single transaction as a success metric and instead understand the need for cultivating LTV from repeat purchases. Both retailers and subscription-based services such as SaaS depend on customer retention and advocacy…
Read MoreMeet The 20 Most Purpose-Driven Brands of 2022
The Purpose Power Index looked at over 200 brands across 50 industries to measure their commitment to making a difference. These are today’s 20 most purpose-driven brands. BY REBECCA DECZYNSKI, STAFF REPORTER, INC.@REBECCA_DECZ It can seem hard to quantify a company’s purpose–but it’s not impossible. The 2022 Purpose Power Index is here, and it points to the 100…
Read MoreWhy You Should Hire A Fractional CMO (And How to Find The Right One)
Ber Mitchell – Forbes Magazine Ber Mitchell is a Management Consultant at goTRG and has helped C-level executives implement marketing strategies since 1999. Read Ber Mitchell’s full executive profile here. Your business is ready to grow, but you need someone to manage your marketing and create that growth. The problem isn’t finding someone with the skills to help;…
Read MoreSticking to Ad Spend Plans in the Face of Economic Uncertainty
by Frankie Karrer – 5 min read Abstract As marketers gear up for a potential downturn, it’s time to take a look back on previous times of economic uncertainty to know what worked Ad Spend Expectations Were High in 2021 In October of 2021, consumers and advertisers alike were indicating their interest in the rising…
Read MoreCMO tenure is at its shortest in more than a decade. What does it take to stay in the role?
The ability to be “financially conversant,” connecting marketing performance to the broader business, can separate “truly high-performing CMOs from everyone else,” said the executive lead of Deloitte’s CMO Program. The CMO role has certainly morphed considerably over the past 10-15 years with a dizzying acceleration in just the past few. The role has become less…
Read MoreShe Built a New Shopping Experience for Jewelry. Method’s Eric Ryan Couldn’t Resist
FOUNDERS PROJECT Read full article at Inc. Serial entrepreneur Eric Ryan is helping Cast co-founder Rachel Skelly breathe new life into a staid industry–while battling impostor syndrome. BY KEVIN J. RYAN, FREELANCE WRITER@WHERESKR ERIC RYAN HAS a soft spot for startups. After selling Method, his ecofriendly cleaning-products company, to Ecover in 2012, Ryan just had to do it all…
Read MoreRemote working here to stay?
Many companies have mandated a return to either full time or hybrid in-office work with varying degrees of success. Below are some interesting stats I received from Exec Thread CEO, Joe Myer that appear to indicate that remote working will continue to make up a big chunk of the workforce going forward. The findings of…
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